Role
Senior UI/UX Designer
Client
MCDONALDS
Year
2017
McDonald’s Europe wanted to extend the Happy Meal experience beyond the restaurant and into the digital world. The app brought together games, digital books, creative activities, and augmented reality experiences inspired by the characters and promotions featured in the Happy Meal. With content rolling out across 40 European markets, 37 languages, and thousands of iOS and Android devices, the challenge was to create an experience that felt playful and intuitive while remaining flexible enough to support a constantly changing library of content.
Approach
I joined Fuel’s mobile team to help turn the existing Happy Studio website into a mobile experience for kids across Europe. The goal was to create a platform where kids could discover, play, and interact with the characters and stories they already knew from the Happy Meal.
I produced user flows, wireframes, and high-fidelity designs, helping shape how the different games and activities came together within the app. The designs needed to feel fun and approachable for kids while meeting the product's technical requirements.
Deliverables
UI/UX Design
User Flows
Wireframing
Icon Design